![]() Google Playĭespite the similarities between the Apple App Store and Google Play, a few key differences between them will affect your ASO efforts.įirst, both platforms require apps to be reviewed and approved before they launch in the app stores.Īpp approval typically takes anywhere from 24 hours to more than a week, depending on the size and complexity of your app. So we’ve outlined the differences between the two below. So it’s important to understand which items to target when optimizing for different stores.ĭespite the ever-growing number of app stores, most people use the Apple App Store and Google Play. ASO for Different App StoresĪvailable fields, ranking factors, and the importance of each vary by app store. Ongoing ASO is critical to the success of your app in its most important marketing channel. Without app store optimization, your app’s ranking and visibility are at the mercy of the app store’s search engine and a bit of luck. This means most people download apps only after seeing them in an app store.īut with over 5 million apps in the Apple App Store and Google Play combined, it’s difficult to gain presence and visibility. But common items to target for ASO include the following:ĪSO is important because it gives you control over your app’s visibility and discoverability in increasingly competitive app stores.Īs many as 82% of users discover apps by either browsing app stores or taking app recommendations provided by the app stores themselves. But you can also perform ASO in other app stores, like the Amazon Appstore, the Samsung Galaxy Store, and the Huawei AppGallery.Īvailable fields and ranking factors vary across app stores. The Apple App Store and Google Play are the two main app stores. But it can also increase brand awareness, stimulate user engagement, and garner reviews and feedback. The goal of ASO is to increase the number of downloads of an app. Which makes it easier for users to discover and find it.ĪSO is sometimes also called app store SEO, app search optimization, and ASO marketing. What Is App Store Optimization?Īpp store optimization (ASO) is the ongoing process of improving the ranking and visibility of an app in an app store. With this level of competition, you need to do something special to stand out so your intended user base can easily find your app.Īpp store optimization is the solution. However, millions of other apps in the app stores are trying to do the same. A mobile app can help you earn revenue, engage with users, and increase brand awareness. ![]()
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